Clash of Clans
Platform(s): iOS, Android
iOS: August 2, 2012
Android: October 7, 2013
Mode(s): Single-player, multiplayer
Clash of Clans is an online multiplayer game in which players form communities, called clans, train troops, and attack other players to earn resources. There are four currencies or resources in the game.Gold and elixir can be used to build and reload defenses that protect the player from other players' attacks. Elixir and dark elixir are also used to train and upgrade troops and spells. Gems are the premium currency.Attacks are rated on a three star scale and have a maximum timed length of three minutes.
The game also features a pseudo-single player campaign in which the player can attack a series of fortified goblin villages and earn gold and elixir. The game starts with two Builders, but the player can have up to five builders through buying them with gems.
December 2017, Supercell introduced the clan games, at first a one-off event where clan members could work together to complete tasks, which would then earn clan points, but there has been plans to make it a weekly event. When enough points are accumulated, a reward tier would be unlocked, and players can select one reward from each unlocked tier. This update also introduced Magic Items, which could be used to enhance certain aspects of the player's village. Magic items are only obtainable as rewards from clan games.
he game is heavily promoted. In February 2015, Supercell released their Clash of Clans Super Bowl XLIX commercial, featuring Liam Neeson parodying his character from Taken. On February 2, Business Insider reported the ad as the 5th most watched Super Bowl ad,though on February 6, VentureBeat reported the ad was the most viewed of those that appeared on the Super Bowl. YouTube users later voted the advertisement the second best Super Bowl ad, behind Nissan's "With Dad" ad.
On September 23, 2015, Taiwanese singers JJ Lin and Jimmy Lin released the game's theme song "全面开战" ("Start a war totally" in English), which was sung in Mandarin.