Candy Crush Saga

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Description

Candy Crush Saga
Developer(s):   King
Publisher(s):   King
Platform(s): App Store, Google Play, Windows Phone Store, Amazon Appstore, Microsoft Windows, Linux
Release:
Browser:  April 12, 2012
iOS:    November 14, 2012
Android:   December 14, 2012
Fire OS:   December 11, 2014
Windows Phone: September 6, 2012
Microsoft Windows: July 29, 2015
Genre(s):  Puzzle

Game Play rules:
Candy Crush Saga is a "match three" game, where the core gameplay is based on swapping two adjacent candies among several on the gameboard as to make a row or column of at least 3 matching-colored candies. On this match, the matched candies are removed from the board, and candies above them fall into the empty spaces, with new candies appearing from the top of the board. This may create a new matched set of candies, which is automatically cleared in the same manner. The player scores points for these matches and gains progressively more points for chain reactions. Additionally, creating matches of four or more candies will create a special candy that, when matched, can clear a row, column, or other section of the board.

The game is split among many levels, which must be completed in sequence. Each level poses a different challenge to the user, such as achieving a minimum score in a fixed number of moves or clearing candies in a fixed number of moves to bring special ingredients to the bottom of the board. Boards have a number of different configurations and may include special spaces that have their own unique rules, such as spaces covered with jelly that must be cleared by making a match on that space.If the player meets the level's goal, they will be given from one to three stars based on their score and can proceed onto the next level. Otherwise, they will lose one life and must try again. If the player runs out of lives, they have to wait for some period of real-world time while their lives regenerate before attempting the level again. Completed levels can be replayed if desired.

The game has been expanded with a number of episodes, adding a few dozen new levels per episode as well as new gameplay mechanics. In the game's first major expansion, the game added a separate set of levels in the Dreamworld. While levels had the same goals, the players had to balance matches of candies of two randomly selected colors to avoid disrupting the sleeping Odus the Owl

Marketing Popularity:
Candy Crush Saga had over ten million downloads in December 2012.By 2013, Candy Crush Saga had been downloaded more than 500 million times across Facebook, iOS, and Android devices and considered the most downloaded app from the Apple App Store and had at least 6.7 million active users on a daily basis; the game had a daily revenue of $633,000 from the United States section of the iOS App Store alone. By 2014, the game had over 245 million active players each month but has since dropped off, with that count falling to around 166 million by 2016.
Five years after its release on mobile, Candy Crush Saga has been downloaded over 2.7 billion times. Its revenue for the quarter ending September 2017 was $250 million, having gained significant improvement in year-to-year revenues from 2016. It remains one of the top gross-revenue earnings app for mobile in the four years leading up to 2017.

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